Sorry for the lack of recaps lately.
Recently, we've been talking a lot about how our work translates visually into design elements which we can utilize for our identity. We begun with talking about typography and used an exercise creating a font family to get our brains starting to think about this whole concept.
We examined lots of different fonts as a class and brainstormed about their connotations. Angular, slanted fonts reminded us of speed and motion. Curving, long letters appeared graceful and elegant. Fonts with varying line weight, generally straight lines with subtle curves seemed "techy."
You were then charged with the task of looking through Illustrator's default font set on the computers in the lab and trying to develop a font family that you felt represented you and your work. The first should be identifiable and unique as it will used for extremely important information like your name, studio or company. The second should be line with your first but be very readable - this will be used for category headings, titles and important information. The third is your body content font. It should maintain the visual integrity of the other two (so if you chose a curvy font for the first time, you shouldn't use something angular and sharp for your content font) but readability is key here.We then looked at these fonts paired with your best work and critiqued them individually and in context of one another. Hopefully - this exercise got you thinking critically about your own work and what improvements you will need to make to bring it up to par as well as how your work can be informed by the elements you surround it with.
It is important to note that the font family you developed in this exercise probably SHOULD NOT be your final font. This is only an exercise and many of you used fairly outlandish fonts which would not be appropriate for your final portfolio design. However -even the cra-raziest of the fonts shown all had merit in that they represent on some level you and your work and can help direct you towards making a more appropriate selection.
Please keep working on these and try to find something that will really hit home with your work! Check out these font sites (some free, some not!) to help expand the type faces available to you:
And here are some great blog links about type
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